78.718 Billion Yuan! Higer Bus Listed among China's 500 Most Valuable Brands for 16 Consecutive
On the afternoon of June 15, the (20th
) World Brand Summit hosted by World Brand Lab was held in Beijing. At the summit, the 2023 China's 500 Most Valuable Brands List was released. Higer Bus has once again made the list, ranking 129th
with a brand value of 78.718 billion yuan.
This marks the 16th
consecutive year that Higer Bus has been recognized as one of China's 500 Most Valuable Brands, which reflects both the strong recognition from global professional evaluators towards Higer Bus and once again proves the brand's robust strength and influence.
This year, Higer Bus seized the opportunity and won many large orders to help countries accelerate the development of green and efficient public transport systems. In March, 200 Higer luxury city buses of were officially exported to Ethiopia. This batch of vehicles is mainly used to improve the travel of Addis Ababa people and help raise the standard of local public transportation. In May, 780 Higer high-end coaches were officially shipped to Saudi Arabia. This batch of coaches, with a value exceeding 400 million yuan, represents the largest single export of Chinese coaches to Saudi Arabia from the beginning of 2023 up until now. It fully demonstrates the competitiveness and brand strength of China's high-end coaches in the international market. Currently, Higer Bus has exported nearly 4,000 vehicles to Saudi Arabia, covering a wide range of products including pilgrimage buses, school buses, city buses, tourist buses, and labor buses.
For 16 consecutive years, Higer Bus has been listed as one of the most valuable brands in China's 500 Most Valuable Brands List which is a testament to their hard work and perseverance and will inspire Higer Bus to strive for even greater excellence. In the future, Higer Bus will continue to recognize change, respond to change, adapt to change and innovate to change, with the aim of driving the brand to new heights and supporting industry transformation and upgrading.